Hard Discount Retailer Brings Unbeatable Value to Charlottetown

November 13, 2025, Brampton, ON – No Frills^®, Canada’s leading hard-discount grocery retailer, is thrilled to announce the grand opening of the first No Frills^® in Charlottetown, PEI! Located at 339 University Ave, Charlottetown, PEI, this new store brings No Frills^®' unwavering commitment to exceptional value, strong community support, and support for local organizations directly to the heart of Charlottetown.

This opening marks a significant moment for the Charlottetown community, providing residents with access to affordable, quality groceries and everyday essentials. The new Charlottetown No Frills^® will create approximately 65 new local jobs, reinforcing the store's dedication to supporting the local economy and its people.

"We are so excited to bring the first No Frills^® to Charlottetown," stated Jennifer Teixeira, VP of Operations, No Frills Ontario and Atlantic. "This new store represents more than just unbeatable prices; it's about establishing a true community hub, strengthening local connections, and ensuring that every family here can access fresh, high-quality groceries without having to compromise. The enthusiasm from the community has been incredible, and our dedicated team can’t wait to welcome everyone."

The new Charlottetown No Frills^® has a great assortment of groceries, designed to meet every taste. Customers will have access to an abundant produce department, featuring local items like PEI potatoes. You’ll find other local and regional items including Atlantic Brand Fish Cakes, frozen tinned lobster, and delicious PEI hand pies.

For quick and convenient meal solutions, the store also offers hot chickens made daily, along with freshly baked in-store sweet goods – perfect for a quick lunch or an easy family dinner.

As part of its grand opening celebration and commitment to giving back, No Frills^® Charlottetown is proud to announce a donation of $1,500 to the Upper Room & PEI Food Bank, an organization dedicated to supporting the community, especially those facing food insecurity.

The new No Frills^® in Charlottetown, located at 339 University Ave is open Monday to Saturday from 7:00 a.m. to 10:00 p.m., and Sunday from 12:00 p.m. to 8:00 p.m.

About Loblaw Companies Limited

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well^® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart^® and Pharmaprix^® locations and in close to 500 grocery stores; PC Financial^® services; Joe Fresh^® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand^®, Farmer’s Market^TM, no name^® and President's Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca(Open in a new tab) and Loblaw's issuer profile at www.sedarplus.ca (Open in a new tab)