EDMUNDSTON, New Brunswick, January 19, 2026 – Loblaw announces a major transformation for its local Edmundston store as the current Atlantic Superstore will be converted to operate under the Maxi banner. A leader in discount banner stores in Quebec with over 200 stores and experiencing growing success in New-Brunswick since its opening in Caraquet last fall, Maxi is a francophone banner recognized for its commitment to offering unparalleled value to consumers, without compromising on quality and freshness. This evolution promises a renewed shopping experience, thus meeting the changing needs of consumers.

The arrival of Maxi in Edmundston marks an exciting step for the community, offering residents direct access to significant savings on their grocery bills. Customers will be able to enjoy a wide range of fresh products, a varied selection of local products – both local Acadian flavors and Quebec favorites – organic and natural options, as well as the popular PC Optimum and Price Match programs, which match the prices of other major banners. Customers will also find the Joe Fresh clothing line, home accessories, and the PC Express service.

"Maxi is the ideal choice for Edmundston, a dynamic and francophone community – just like us," said Patrick Blanchette, Vice President of Maxi. "In the current economic climate, customers are looking to save more than ever, and our analyses have shown that the Maxi grocery concept will better meet the expectations and needs of consumers in the region than anyone else. We are confident that Maxi will quickly become customers' preferred choice for unparalleled value."

A brief closure will be necessary in June for the transformation to Maxi, with a reopening a few weeks later. Details of the timeline will be communicated to customers in the spring. Loblaw is committed to a rapid transition and to offering Maxi prices and promotions without interruption, even during complementary work. The company looks forward to welcoming the Edmundston community to the new Maxi store.

About Maxi

Now with over 200 stores, the Maxi^TM banner is recognized as the leader among discount food retailers in Quebec. Present in the Quebec landscape for nearly 40 years, the Maxi banner deploys various programs and services to help consumers save money, without compromising on freshness and quality. Maxi is a member of the Loblaw group, the Canadian leader in food and pharmacy and the largest retailer in the country.

About Loblaw Companies Limited

Loblaw is the Canadian leader in food and pharmacy and the country's largest retailer. Loblaw offers Canadians food products, pharmaceutical and healthcare services, health and beauty products, apparel, general merchandise, financial services, and mobile phone products and services. Loblaw, its franchisees, and its associate-owners are among the largest private sector employers in Canada, with over 220,000 full-time and part-time employees working in more than 2,800 stores.

Loblaw's purpose, Live Life Well^TM, focuses on the needs and well-being of consumers, who conduct one billion transactions annually in its stores. Loblaw is able to meet these needs, and even exceed customer expectations, in multiple ways, including its well-located stores; its approximately 1,100 grocery stores, both discount and specialty; its full-service pharmacies located in nearly 1,400 Shoppers Drug Mart^TM and Pharmaprix^TM locations and nearly 500 grocery stores; its financial services offered through PC Financial^TM; its Joe Fresh^TM fashion apparel for the whole family; and four of Canada's most popular brands: Life Brand^TM, Délices du Marché^TM, no name^TM, and President's Choice^TM. For more information, visit Loblaw's website at www.loblaw.ca and Loblaw's issuer profile at www.sedar.com

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