Diversity and inclusion

Ms. Paulette

March 12, 2026

Paulette Frantists high-fiving a young student in-store, after giving them a special sticker.

Before sunrise, when most of the city is still quiet, Paulette Frantists is unlocking the rhythm of her day at Michael's No Frills in Burlington, Ontario.

Once the doors open, Paulette trades spreadsheets for conversations. She’s out on the floor chatting with customers, checking in on cashiers and slipping moments of joy into someone’s day. Often, that joy comes in the form of a sticker.

Officially, Paulette is the store’s Bookkeeper and Front End Manager but ask the regulars and you will hear a different title entirely. In this community, she's known as the 'sticker lady'.

Click here(Open in a new tab) to learn more about the woman behind the stickers and what else she’s doing to support her community.

Please note: English and French captioning is available for this video by clicking on the 'settings' gear icon located within the video screen.