Sheldon’s No Frills^® brings a fresh discount grocery experience, everyday low prices and community investment to Brockville

June 18, 2026, Brampton, ON — No Frills^®, one of Canada’s leading hard-discount grocery retailers, is opening a new location in Brockville, marking a major milestone for the banner as its 200th store in Ontario.

Located at 2 Windsor Drive, Sheldon’s No Frills^® brings Brockville customers the great value, quality groceries and everyday low prices No Frills^® is known for, in a fresh new store format designed to make discount grocery shopping feel brighter, warmer and more welcoming.

The Brockville store is part of No Frills^® continued evolution of the discount grocery experience, one that keeps affordability at the centre while creating a shopping environment customers can feel proud of. Featuring an innovative hybrid timber and steel design, the new format offers a modern take on the traditional warehouse-style store, while maintaining the efficient, value-driven model that helps keep prices low.

“Opening this No Frills^® in Brockville is an incredible milestone, both personally and for the No Frills^® brand,” said Sheldon Veenstra, Store Owner. “This area has always felt close to home for me, so it’s a real privilege to bring something new to Brockville, create local jobs, and build lasting relationships in the community for years to come.”

Sheldon’s No Frills^® offers a wide selection of groceries tailored to the Brockville community, including multicultural foods, fresh ready-to-eat meals, hot rotisserie chickens, and freshly baked bread and pastries. Customers can also take advantage of the PC Optimum^TM program to earn points on eligible purchases and help stretch their grocery budgets further.

“As Ontario’s 200th No Frills^® store, Brockville represents an exciting moment in the growth of our banner and the future of discount grocery,” said Jennifer Teixeira, SVP, No Frills^® Operations. “We know value matters more than ever, and customers shouldn’t have to choose between affordability, quality and a great shopping experience. This new format allows us to deliver the low prices No Frills^® is known for in a space that feels fresh, warm and welcoming.”

Beyond groceries, the opening represents an investment in the Brockville community, creating 120 new local jobs and supporting important community programs. To celebrate the grand opening, Sheldon’s No Frills^® will donate $1,500 to The Brockville and Area Food Bank and $1,500 to The Salvation Army to support essential programs and services for local residents.

Sheldon’s No Frills^® in Brockville, located at 2 Windsor Drive, will be open daily from 7:00 a.m. to 9:00 p.m.

About Loblaw Companies Limited

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well^® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company’s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart^® and Pharmaprix^® locations and in close to 500 grocery stores; PC Financial^® services; Joe Fresh^® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand^®, Farmer’s Market^TM, no name^® and President's Choice^®. For more information, visit Loblaw’s website at www.loblaw.ca and Loblaw's issuer profile at www.sedarplus.ca(Open in a new tab)