The power of giving

Think of the last time you skipped a meal. Did you find it difficult to focus? Were you anxious? Irritable? Maybe even a little ‘hangry’? Were you constantly thinking of when you’d finally be able to eat?

Not fun, right? Now imagine the toll being hungry takes on a child and their ability to learn, grow and develop.

Full tummies are a game-changer for kids, which is why President’s Choice Children’s Charity(Open in a new tab) (PCCC) is on a mission to feed 1-million kids this school year. And from September 12 to September 15, customers can help too, by simply buying their favourite PC products!

During the campaign – which is called Get to Give Days – for every PC product purchased, Loblaw will donate a portion of the proceeds to PCCC, up to $2-million. With these funds, the charity will do some amazing things. Their Power Full Kids^TM program provides kids in roughly 2,200 schools across Canada with nutritious snacks and teaches them how to grow and cook food. Last year alone, because of PCCC, 990,000 kids from coast to coast had access to over 142 million meals!

The best part? Customers can give back without any extra spending – by simply stocking up on the PC items they love most, they’ll be making a big difference.

Sounds like a win-win situation to us!